What do you do if you are a newspaper before declining subscription revenue, how people increasingly to digital methods of consumption to make? If you are two newspapers in Philly, you follow the old adage: "If you ' can't beat 'em, join ' em."
Philadelphia Media network, the Philadelphia Inquirer and the Philadelphia Daily News, along with the digital companion property has Philly.com, turns to help supplement its lost revenue to tablets. The company launches a pilot program in the discounted
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